Access to films and TV is being offered to customers traveling through Dubai International (DXB).
The free service, which uses the airport’s Wow-Fi Wi-Fi network, is being trialed for two months to assess passenger reaction. Users are able to access content provided by ICFLIX is in English, French and Arabic for a period of 24 hours. The video-on-demand facility enables travelers to stream the latest Hollywood, Bollywood and Jazwood (Arabic) films and TV programmes to smartphones and laptops.
Eugene Barry, Executive Vice President of Dubai Airports’ Commercial and Communications Group said: “Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content and relevant messaging. Thanks to our partnership with ICFLIX, travelers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users. We are delighted with this new addition to our consumer strategy, and look forward to evaluating its impact.”
Photo: Passengers at Dubai International can now stream films and TV shows while they wait for departures. (Government of Dubai Media Office)