In a move that seems set to emulate Tom Hanks in the film The Terminal, Chinese personality Ryan Zhu is going to live in the airport terminal at Helsinki Airport for 30 days.
Operator of Helsinki Airport, Finavia, claims it wants to prove that it is the best airport in the world, and has the fastest connection between Asia and Europe.
“Helsinki Airport is the leading and best-connected long-haul airport in the whole of Northern Europe. We are also the forerunner in serving Chinese customers”, said Katja Siberg, Finavia’s Senior Vice President of Marketing and Communications.
Siberg continued: “The entire airport personnel is waiting for Ryan Zhu’s arrival. We want to give him an unforgettable experience! The campaign’s feedback will be extremely valuable in making our services even better. We want our influencer to really feel at home at Helsinki Airport.”
The project commences on October 10th, and is part of a disruptive content marketing campaign, #LIFEINHEL, run by Finavia.