Advertising with Airports of the World
Despite the cyclical nature of the aviation industry, on a long-term basis the demand for air travel always returns to further growth, so governments and planners across the globe always have the importance of maintaining successful air links in mind.
Whether the economic climate is hot or cold, airports continue to be the driving force behind any community’s economic success and it’s for this reason that their continued development must be maintained even during times of recession.
The role and importance of the airport in economic development and community service has been demonstrated time and time again and cannot be seriously disputed. For a community to flourish, it must have an efficient, progressive and successful airport.
Airports of the World is the only bi-monthly consumer magazine that examines the global airport scene providing an in-depth look at the layout, activities, aircraft, airlines and people at a wide selection of the world’s airports. Reporting on all types of airports, from major city hubs to small regional and leisure airports, Airports of the World features analysis of an airport’s current operations, airline customers, predicted market growth and plans for the future. All aspects of airport operations are examined from airside functions such as snow clearance, baggage loading, fire and rescue services and aircraft refuelling, to the construction of new terminals and infrastructures. Each feature is accompanied with airside photography as well as the more traditional images of airports and their aircraft. The magazine also covers the latest technological innovations in areas such as air traffic control, security, the latest terminal Wi-Fi facilities, automated check-in systems and the airport industry’s role in the fight against climate change.
Airports of the World is read by a wide range of people from Chief Executives of airlines and airports, ground staff, pilots, cabin crew and aviation-related professionals to well informed enthusiasts and the travelling public who want to see behind the scenes of some of the world’s largest airports. Typically the average reader is male, aged 25-50, with a high disposable income and either employment or interest in commercial aviation.
Airports of the World is available in 70 countries worldwide. It is sold through all WH Smith stores in the UK and Barnes and Noble and Borders in the US, as well as through leading newsagents in other countries. Airports of the World also enjoys a significant subscriber base and direct sales through Key Publishing’s mail order operations. Airports of the World will benefit from bonus distribution at various major airshows, events and conferences throughout the year such as Routes, RIAT, Waddington and enthusiast association events.
• A4, glossy, saddle stitched
• Bi-monthly frequency
• Established in 2004
• Cover price £4.60
• Circulation of 20,000
A Creative Approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Airports of the World can write and design an advertising feature based on your business, products and services from information supplied by you.
Airports of the World magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Airports of the World magazine at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Airports of the World are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Airports of the World can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.